Balancing Motherhood and Leadership: Insights from a Dynamic CEO

Balancing Motherhood and Leadership: Insights from a Dynamic CEO

In the ever-evolving world of entrepreneurship, the challenge of balancing a demanding career with the responsibilities of motherhood is a topic that resonates with many. Recently, Monique Little, the inspiring CEO of You Go Natural and mom who has mastered this delicate balancing act spilled her secrets to how she balances both motherhood and being the leader of an emerging global brand. Her insights are not only valuable for aspiring female entrepreneurs but for anyone striving to harmonize their personal and professional lives.

Building a Strong Support System

One of the first points she emphasized was the importance of having a reliable support system. "My husband is amazing with the kids," she shared, highlighting how crucial it is to have a partner or a network that supports you. This foundation allows for the inevitable moments when juggling both roles becomes overwhelming.

She mentioned, “Making sure you have that support system around you is really important.” Whether it's family, friends, or hired help, ensuring you have a village to lean on is vital for maintaining your sanity and effectiveness in both domains.

Intentional Time Management

Another key to her success is being intentional about setting time for both work and family. Starting a company demands an obsessive level of focus, but it’s equally important to carve out time for your children. She advises, “Consider it as part of your path to success.” By integrating family time into your daily routine, you not only foster a balanced life but also set an example for your children about the importance of prioritizing what matters most.

Creating Your Own Reality

Reflecting on her journey, she hopes her daughter sees that "it's up to you to create your own reality." This mindset is crucial for breaking free from societal limitations and empowering the next generation. She encourages her daughter to think broadly about her career, illustrating the freedom to build a life of her choosing.

Women in Leadership: An Evolving Landscape

Our conversation also touched on the evolving role of women in leadership, especially in entrepreneurship. The rise of female entrepreneurs, particularly black female entrepreneurs, is transforming markets and creating diverse perspectives on products and solutions. Post-COVID, there has been a significant surge in women taking the entrepreneurial plunge, driven by the desire to structure their lives on their terms.

“It’s creating spaces where there’s a diversity of perspectives on product and solutions for underserved people,” she noted. This diversity is not only enriching markets but also fostering innovation and inclusivity.

Embracing the Fullness of Motherhood

Embracing motherhood as a core part of her identity and brand has been a cornerstone of her company’s success. "Motherhood was important, especially me as a founder," she shared. By integrating her experiences as a mother into her brand, she has built a company that resonates deeply with her primary audience—mothers.

Her Mother's Day campaigns, which feature influencers and their mothers, celebrate the multifaceted roles women play. These campaigns honor the essence of motherhood and its impact on the YGN brand, creating a powerful connection with her audience.


Balancing motherhood and a leadership role is no easy feat, but with the right support system, intentional time management, and a mindset focused on creating your own reality, it’s entirely possible. This dynamic CEO’s journey offers invaluable insights for anyone navigating the complexities of modern life. Her story is a testament to the power of resilience, the importance of diversity in entrepreneurship, and the profound impact of embracing all facets of one’s identity.

For more inspiring stories and practical tips on balancing life and leadership, stay tuned to our YGN blog. Together, we can learn to navigate the beautiful chaos of entrepreneurship and parenthood.

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